Vintage Vibes | The Great

the great fall 2015

You know those labels you discover that immediately jive with your entire being? The ones you instantly ask friends about, follow on Instagram and – without prompting via pop-ups or promo deals – join the email list for? Yea. For me, most recently, that was The Great. A side project of the ladies behind Current/Elliott, the brand is pure vintage Americana with modern styling. The jeans are cut loose enough for slinging a leg over a saddle, the palette is rustic, feminine maxi dresses get topped with masculine wide brim hats – well, actually just about everything gets topped with wide brim hats. And that’s kind of what I love about it. It’s like what you’d get if a Little House on the Prairie lady took up with Butch Cassidy and The Sundance Kid. Below are some of my favorite shots from their current and archival lookbooks and campaigns.

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the great

the great pre fall 2016

Such awesome fall outfit inspo in there, too. Check out the whole shebang over here.



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