You know those labels you discover that immediately jive with your entire being? The ones you instantly ask friends about, follow on Instagram and – without prompting via pop-ups or promo deals – join the email list for? Yea. For me, most recently, that was The Great. A side project of the ladies behind Current/Elliott, the brand is pure vintage Americana with modern styling. The jeans are cut loose enough for slinging a leg over a saddle, the palette is rustic, feminine maxi dresses get topped with masculine wide brim hats – well, actually just about everything gets topped with wide brim hats. And that’s kind of what I love about it. It’s like what you’d get if a Little House on the Prairie lady took up with Butch Cassidy and The Sundance Kid. Below are some of my favorite shots from their current and archival lookbooks and campaigns.
Such awesome fall outfit inspo in there, too. Check out the whole shebang over here.